What’s Popping at Walmart?
Look Who’s In The House: Renette Dallas’ Company, Life By Dallas, Is In Position To Soon Be On Shelves At National Chain
Life is poppin’ for a Hyattsville, Md business owner. And her name is Renette Dallas, of Life By Dallas, Inc.
At an Open Call, Walmart met with Dallas, who had come to sell them on selling her product True Pop Popcorn in their stores. She had a successful meeting and they are thrilled with the experience and opportunity about this new non-gmo product.
As a military veteran and leader of a woman-owned company, Dallas is looking forward to bringing a healthier snack to health-conscious consumers who love the buttery and salty taste of popcorn—-but not the lack of nutrients typical of popcorn.
Life By Dallas, Inc. was not the only business “pitching” products to Walmart. Hundreds of entrepreneurs and small businesses lined the halls at Walmart’s Home Office in June to pitch their U.S.-manufactured products to buyers, hoping to land on store shelves and create more jobs. During the sixth annual Open Call event, more than 100 companies moved on to the next step, with several dozen getting deals on the spot to go onto Walmart store shelves. For the fourth year in a row – Walmart offered all suppliers with shelf-stable items the opportunity to sell on Walmart.com.
Walmart CEO Doug McMillon shared why buying local products makes economic sense and is good for the communities Walmart serves: “If we can create great local jobs, we’re going to have better stores and better, stronger communities. We love to buy things that are close to our distribution centers and our stores because it creates those jobs, while also helping us be more efficient. So, this is strategic and something we should be doing as a business. But we also bring an emotional component to this because we care about people. We want everybody who has anything to do with Walmart – whether they’re a customer or an associate or a supplier of ours – to benefit.”