Good Things Come In "sMALL" Packages
Launch Of New Back-To-School E-Commerce Initiative
Preit/Mall at Prince George’s has launched a Curated Shopping Program, “sMALL Surprises”, in time for the second busiest shopping season of the year.
The curated packs will be customized by a professional stylist – handpicking items from PREIT malls – to help students in grades K-8 prepare for school. With a nod to subscription-based boxes from stand-alone retailers, PREIT is pioneering the curated box concept in the mall industry. “sMALL Surprises” marks PREIT’s first foray into the e-commerce space, bridging online and offline shopping channels to better support both its customers and tenants.
Each “sMALL Surprise” pack will contain a mix of items, including a selection of sensory toys/games, trendy accessories, sanitizing necessities, activity cards, stickers, and a few cool school supplies. Consumers can visit SmallSurprises.Shop to take a short quiz that will help a professional stylist create a curated surprise pack. Once customized, the pack will be delivered direct-to-consumer anywhere in the United States.
While the 2020 back-to-school season may look different throughout the country, these curated packs are designed to offer goodies customized for any child – whether they are in the classroom or learning from home.
“PREIT is proud to be the first in the mall industry to launch this type of initiative and we’re excited about the unique advantages this inaugural e-commerce endeavor will bring to our shoppers, tenants, and investors,” said Joseph F. Coradino, CEO of PREIT. “PREIT has long been evolving the experience we bring to our communities, remaining laser-focused on innovating at rapid speed through times of change. This cutting-edge initiative provides surprise and delight to our shopper community during these uncertain times and helps ease the return to a vastly different school year, while also driving sales and awareness to our retailers, highlighting the unique products they offer.
Preit, founded in 1960 is a publicly-traded real estate investment trust that owns and manages numerous quality shopping malls. For more information, visit https://www.preit.com/
