A Pop of Fashion and Goods
ShopHER Opened Its Pop-Up Store in Union Station, Washington, D.C. to Service Women and Help Local Businesses
Women are the world's most powerful consumers, and their impact on the economy is growing every year and today’s women’s clothing is a line of ultimate representation of a woman’s body confidence with the hope of bringing more stylish and glamorous to the streets. ShopHER, a 4,000-square-foot retail space featuring goods from local, women-owned small businesses, held its grand opening on Wednesday at the mezzanine level inside Union Station in Washington, DC.
ShopHER will bring a diverse array of goods from local women-owned small businesses to the historic space. The grand opening included remarks from dignitaries and was followed by a ribbon-cutting ceremony and shopping spree for customers.
The ShopHER “pop-up incubator,” funded by CARES Act grant money from the SBA, is a collaboration supported by the D.C. Women’s Business Center (DCWBC), the Maryland Women’s Business Center (MWBC), the National Community Reinvestment Coalition (NCRC), the U.S. Small Business Administration (SBA), Union Station, and Ashkenazy Realty.
Remarks were made by, Assistant Administrator for the Office of Women's Business Ownership, U.S. Small Business Administration Natalie Madeira Cofield; Association of Women's Business Centers’ CEO Corinne Hodges and D.C. Women’s Business Center’s Project Director Heidi Sheppard.
ShopHER is a pop-up incubator for local, women-owned small retail businesses hurt by the COVID pandemic and seeking to re-establish their operations. The future for ShopHER will feature 15 small businesses selling products such as clothing, jewelry, popcorn, candles, home goods, and art from, and inspired by, Mexico, Uzbekistan, Indonesia, the African continent, Mongolia, and the United States. A few of the local businesses that are now featured in the store are, Kelem (African art & jewelry), Janvier Flare LLC (candles), Bermuda Triangle Clothing (vintage clothing), and ShopM.Ross (fashion boutique).
More details on ShopHER, including a full list of retailers and links, can be found at: www.shopherwbc.org.
